Privacy policy

Effective Date: Sept 2, 2026

The Mat Collective LLC (“The Mat Collective,” “we,” “us,” or “our”) owns and operates the fitness studio known as The Mat by Forma Haus.

This Privacy Policy explains how The Mat Collective LLC collects, uses, discloses, stores, and protects personal information obtained in connection with The Mat by Forma Haus, including through our website, booking platforms, memberships, classes, events, studio operations, communications, social media interactions, and related services.

By accessing our website, creating an account, purchasing services, enrolling in a membership, booking or attending classes, participating in activities or events, communicating with us, or otherwise interacting with The Mat by Forma Haus, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect the following categories of information:

Personal Information

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Date of birth

  • Emergency contact information

  • Account login credentials

Payment Information

Payment information may be processed through third-party payment processors and booking platforms. The Mat Collective LLC does not store complete credit or debit card numbers on its own servers when those payments are processed by third-party providers.

Health and Fitness Information

We may collect health and fitness information that you voluntarily provide in connection with participating in our classes or services, including:

  • Physical activity information

  • Injury disclosures

  • Health-related information voluntarily provided by you

  • Fitness goals and preferences

  • Information relevant to your safe participation in classes or activities

Transaction and Booking Information

We may collect information concerning your transactions and interactions with us, including:

  • Membership purchases

  • Class bookings

  • Class attendance

  • Packages and credits

  • Retail purchases

  • Gift card purchases

  • Billing and transaction history

Device and Website Information

When you interact with our website or other online services, we may automatically collect certain information, including:

  • IP address

  • Browser type

  • Device identifiers

  • Website usage information

  • Cookies and analytics data

  • Referring pages or websites

  • General interaction information

Communications Information

We may collect information you provide when communicating with us, including:

  • Customer service inquiries

  • Survey responses

  • Reviews and feedback

  • Email communications

  • SMS communications

  • Email and SMS communication preferences

2. HOW WE USE INFORMATION

We may use your information to:

  • Create and manage your account

  • Process payments and transactions

  • Schedule and manage class reservations

  • Maintain class attendance and waitlists

  • Administer memberships, packages, and credits

  • Provide our classes, events, and other services

  • Provide customer support

  • Communicate regarding bookings, memberships, payments, and account activity

  • Send transactional communications and reminders

  • Send promotional and marketing communications where permitted

  • Personalize and improve our services and customer experience

  • Analyze the use and performance of our website and services

  • Maintain the safety and security of our clients, staff, systems, and facilities

  • Prevent fraud or misuse

  • Maintain business and financial records

  • Comply with applicable legal and regulatory obligations

  • Enforce our agreements, policies, and legal rights

3. SMS COMMUNICATIONS

If you provide your mobile phone number and consent to receive text messages from us, we may send messages relating to:

  • Booking confirmations

  • Class reminders

  • Waitlist notifications

  • Membership updates

  • Account notifications

  • Billing notifications

  • Promotional offers

  • Studio announcements

  • Customer support communications

Message frequency may vary. Message and data rates may apply.

Consent to receive promotional text messages is not a condition of purchasing goods or services.

You may opt out of text messages at any time by replying STOP. For assistance, reply HELP or contact us at hello@matpilatesstudio.com.

Mobile Information Privacy Commitment

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. HOW WE SHARE INFORMATION

We may disclose personal information to service providers and other parties that assist us in operating our business and providing our services, including:

  • Payment processors

  • Scheduling and booking platforms

  • Membership management software providers

  • Email and SMS communication providers

  • Website hosting and technology providers

  • Analytics providers

  • Marketing service providers

  • Customer support providers

  • Professional advisors, accountants, insurers, and legal counsel

These providers may access personal information as reasonably necessary to perform services on our behalf and are expected to handle information in accordance with applicable privacy and data protection requirements.

We may also disclose information when reasonably necessary to:

  • Comply with applicable laws or regulations

  • Respond to subpoenas, court orders, or other lawful legal processes

  • Protect the safety of our clients, staff, or the public

  • Investigate fraud, security incidents, or violations of our policies

  • Protect or enforce our legal rights

  • Establish, exercise, or defend legal claims

  • Complete or evaluate a merger, acquisition, financing, sale, restructuring, or other business transaction involving all or part of our business

For avoidance of doubt, the mobile information and text messaging opt-in data described in Section 3 are subject to the Mobile Information Privacy Commitment stated above.

5. COOKIES AND ANALYTICS

Our website and online services may use cookies, pixels, analytics tools, and similar technologies to:

  • Operate and improve website functionality

  • Remember preferences

  • Analyze website traffic and usage

  • Understand how visitors interact with our services

  • Personalize user experiences

  • Measure the effectiveness of marketing and advertising

You may be able to limit or disable certain cookies through your browser or device settings. Disabling cookies may cause certain website features to function differently or become unavailable.

6. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.

However, no electronic transmission, information system, or method of data storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

7. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Provide our services

  • Administer memberships and accounts

  • Maintain business and transaction records

  • Satisfy accounting and tax requirements

  • Comply with legal obligations

  • Resolve disputes

  • Prevent fraud or abuse

  • Establish or defend legal claims

  • Enforce our agreements and policies

Information may be retained for a longer period when required or permitted by applicable law.

8. YOUR PRIVACY RIGHTS

Depending on where you reside and applicable law, you may have certain rights concerning your personal information.

These rights may include the ability to:

  • Request information about personal information we collect or maintain

  • Request access to certain personal information

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Request information concerning our data practices

  • Limit certain uses or disclosures of personal information where applicable

  • Opt out of certain communications

California residents may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where those laws apply to our business.

Not all privacy rights apply in every circumstance, and certain exceptions may apply.

To submit a privacy-related request, please contact us using the information provided in the Contact Information section below.

We may need to verify your identity before completing certain requests.

9. CHILDREN’S PRIVACY

Our services are not directed to children under thirteen (13), and we do not knowingly collect personal information online from children under thirteen without appropriate authorization or consent where required.

If we learn that we have collected personal information from a child in a manner that is not permitted by applicable law, we will take reasonable steps to delete or otherwise appropriately address that information.

10. THIRD-PARTY PLATFORMS AND WEBSITES

Our services may involve or contain links to third-party websites, booking systems, payment processors, social media platforms, or other third-party services.

Those third parties may collect and process information under their own privacy policies and practices. The Mat Collective LLC is not responsible for the independent privacy, security, or data practices of third-party websites or services.

We encourage you to review the privacy policies of third-party services you use.

11. MARKETING COMMUNICATIONS

If you receive promotional emails from us, you may unsubscribe using the unsubscribe instructions provided in the communication.

If you receive promotional SMS messages from us, you may opt out by replying STOP.

Even if you opt out of marketing communications, we may continue to send non-promotional communications when appropriate, such as communications concerning your bookings, transactions, membership, account, safety, or other service-related matters.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or applicable legal requirements.

When we update this Privacy Policy, we will post the revised version and update the Effective Date at the top of the policy.

We encourage you to review this Privacy Policy periodically.

13. CONTACT INFORMATION

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, or if you would like to submit a privacy-related request, please contact:

The Mat Collective LLC
Operator of The Mat by Forma Haus

83 S Oak St.
Ventura, CA 93001

Email: hello@matpilatesstudio.com

By using services provided through The Mat by Forma Haus, including creating an account, booking or attending classes, purchasing memberships or packages, visiting our studio, or otherwise interacting with us, you acknowledge that you have had an opportunity to review this Privacy Policy.